Komoot Personal Project

Designing a speculative 'competition marketing' campaign to increase Komoot's brand awareness within the hiking community.

What?

My speculative campaign invites the hiking community to describe their dream hiking adventure in the European Alps.

On Komoot.com participants envision their ideal trip, describing who they’d bring (max 3 others) and what they’d like to do. A lucky winner, selected at random, will have their dream trip fully funded and organised by Komoot and Salomon, the project partners.

This is a bold campaign, designed to make an exciting impression on the hiking community.

Additional supplementary prizes include Komoot subscriptions and Salmon hiking gear for some other lucky winners, enhancing the excitement and engagement surrounding the competition.

Output 1

Short Vertical Video

I chose a reel for its punchy and exciting nature. Reels can spread fast, they’re current, informative and can be made very visible to specific communities.

I edited to achieve a quick and snappy feel, making sure to get all of the information and excitement across.

above: thumbnail context

below: hosted on YouTube Shorts

Output 2

email marketing

above: assets designed for use within the email campaign

Choosing a partner Brand

Part of the project brief included choosing a partner brand for the campaign.

Salomon was a solid choice, with a very strong foothold (pun intended) in the hiking community.

Developing a campaign

It was key to map out and consider strategy.

This project was speculative, and not associated with any work Komoot has produced or released.