Before we begin ...

• This is my university honours degree project.

• 6 months to go from nothing to something.

• Preferably something good.

• Open Brief.

• It won me an award!

• Biggest success of all? I really did find my design style with this project.

In a sentence:

The Stale Cycling Design Brand provides bespoke 'made to order' cycling helmets for fashion conscious urban cyclists.

Cycling helmets are generally considered as socially acceptable, not socially desirable.

This project is exciting, disruptive and fun. Basically, anything but stale.

Hard work and fun really did go hand in hand during my final year in Dundee.

Big thanks to the talented @yedsy95 for providing illustration assets 👊

🏆 2022 /23 Most Exciting Design and Innovation

(University of Dundee - Product Design and Digital Interaction Design)