Delivering a visual identity and installation for the 'Design HOPES' project. I worked closely with the University of Dundee and NHS Tayside to develop an installation for an early 2024 launch.

The mission

With new government funding, Scottish universities and NHS Scotland are collaborating with designers to tackle the pressing issue of climate change. It's currently early in the project, i've been drafted in to help gather insights about the NHS' huge carbon footprint and how hospital staff resonate with the issue.

To deliver a successful project, I identified key targets that needed to be hit...

> Extract data from hospital staff about NHS related environmental sustainability

> Be visually interesting and engaging

> Provoke conversation

> Quickly give context about the topic

Left: Lo-Fi prototyping to consider layouts and content.

Developing a visual style

The 'Z style' plywood board design made a perfect stand-alone installation. The 90 degree corners easily signify the change to a new topic. Since this level of the project was still at a prototype phase, it was important to work on a budget conscious and fast build basis.

I chose a colour palette for the posters that contrasts nicely with the light plywood and gives a quick subconscious signifier of the sustainability topic. I designed the posters and vinyl infographics to be digestible and aesthetically pleasing to those not from a design background.

Feedback has been positive, with hospital staff praising the way the designs stand out in a busy and bland hospital.

Below: Panel 'Z Style' Layout. Dowels are our friend for rapid prototyping.

Above: Digital Mock-Up and plan of the installation and content before the physical build and print.

Delivering a design

Testing the design in Ninewells hospital was a great success. Hospital staff, from Doctors to Chefs, were interested in engaging with the installation and contributing to our research. UoD and the NHS gained some great data and will continue to run sessions with this design in the future.